Different, from head to toe
2016 is the year that ASUS, after much criticism and even mockery,
truly doubled down on design and came out with guns blazing. The ZenFone
3 is, by far, the best-looking of the (traditional) ZenFone bunch. It’s
no surprise, then, that ASUS has revealed a major facelift of its
ZenFone Max range, this time opting for metal on the back instead of
glass, like on the ZenFone 3.
Placed side by side, one may find it difficult to believe that the
ZenFone Max is only one generation older than the ZenFone 3 Max. Really,
the new Max seems at least two update cycles ahead, with its curvier
styling and sand-blasted finish. The stark departure from last year’s
model is, among other things, what makes this refresh hard to ignore.

ZenFone Max of the past (left; 2015 model), present (center; 2016 model), and future (right; 2016 model with 5.5-inch display)
The ZenFone 3 Max ditches the polycarbonate and basketball-leather
material of the original in favor of a more upscale identity that
underscores ASUS’ newfound design prowess and fits in with other
ZenFones released this year. The updated design means the back cover is
no longer removable. A hybrid SIM and SD card tray is located on the
left side; it can hold two SIM cards or one SIM and one SD card at once.

A piece of ever-so-slightly curved glass sits atop the front panel.
The tapers along the edges not only makes the transition from glass to
metal seamless, but also gives the user a better feeling when holding
the handset.

Around the back, the larger variant of the ZenFone 3 Max retains a
laser-assisted autofocus for the camera, and adds a fingerprint reader.
The latter unlocks the phones almost instantaneously, but it isn’t as
accurate as the sensors found in the OPPO and Vivo smartphones.

But arguably the best news of all is that the 5.5-inch Max refresh
fits in the hand well, in a way that doesn’t necessarily apply to other
phones its size. We were able to wrap our fingers around the entire
width of our unit for a secure grip.

A thinner design is partly to credit for that; however, it comes at the cost of a larger battery. The original Max carried a
5,000mAh power pack, while the 2016 editions cram a
4,100mAh cell
inside their more slender frames. But, of course, the question is how
does not having the same, high-capacity battery impact the phones’
longevity in day-to-day operation, and we’re going to get to that in a
bit.

For now, let’s discuss how different the 2016 ZenFone 3 Max 5.2- and
5.5-inch models are from one another. Apart from the size, the larger
Max steps up to a sharper LCD panel (now of the 1080p variety) and
boasts a snappier octa-core processor with up to 4GB of RAM and a rear
camera that doesn’t disappoint.

On the hardware front, one would find a few nuances, like the row of
capacitive buttons on the 5.5-inch Max. The buttons are not backlit, and
will likely leave users fumbling in the dark.

A single speaker can be found at the bottom of the bigger Max, a
location we actually prefer. It didn’t get in the way of anything we did
while we held the phone vertically. Naturally, it didn’t get muffled
when we placed the device on its backside.

The 5.2-inch Max’s camera lacks laser autofocus, which could be the most probable reason for its wonky focusing work.

Despite the obvious difference in screen size, the 5.5-incher’s footprint is
barely larger — in no small part thanks to those narrow bezels around the display.
Casual photographer
The 5.5-inch Max has that big eye of a 16-megapixel camera in the
middle of the rear; the 5.2-incher’s camera sensor, meanwhile, is a
13-megapixel affair. They have an f/2.0 and f/2.2 aperture lens,
respectively. Hence, the former can let in more light, resulting in more
detailed snaps with less noise. Both cameras are capable of good color
and contrast reproduction.
Graininess, however, is a concern for the smaller Max, whether shots
are taken in broad daylight, indoors, or in low light. Focusing is a bit
of an issue, too, as the focus tends to recoil and subsequently default
to the center of the frame. A good workaround, we found, is to manually
focus by long-pressing the subject in the viewfinder until a green
crosshair pops up.
As for their front-facing cameras, the 5.5-inch Max sports an
8-megapixel shooter, while the smaller model takes 5-megapixel selfies.
Colors are accurate; details are fairly sharp; and shutter lag is
negligible.
For users seeking more control, the default camera app has manual settings for ISO, white balance, shutter speed, and more.

The difference in image quality between the two Max phones can be
seen in the sample shots below. No doubt, we prefer the photos taken
with the 5.5-inch Max, for reasons that should be too obvious to many.
The
normal Max is good for casual photography, but we don’t recommended making it a primary option.
Samples taken with the 5.2-inch ZenFone 3 Max
Samples taken with the 5.5-inch ZenFone 3 Max
Mr. Big
The larger Max offers a notable upgrade over its predecessors, moving
up to an octa-core Qualcomm Snapdragon 430 processor that’s backed by
either 3GB or 4GB of memory. The 5.2-incher, by contrast, uses an
entry-level chip from MediaTek that simply isn’t up to par with its
rivals. Many other phones could outpace it for far less money. Last
year’s iteration now finds itself in a similar situation.
The Snapdragon 430 has ASUS flexing its performance muscle in the
category again, with the 5.5-inch Max scrolling through menus, executing
tasks, and launching programs without obvious delays. Our unit comes
with 3GB of RAM and 32GB of storage, and it handles demanding games
well.
All ZenFone Max models, including the original, run Android
Marshmallow, or should be upgradeable to the semi-recent Google
operating system. As per usual, ASUS’ heavily customized interface comes
bloated with extra software, most of which can be uninstalled.

Now, on to
that question on everyone’s mind: Does this
year’s bigger, better Max match the stellar battery life of the previous
model? Simply put, no — but it still lasts long. Two days with normal
use, even if you’re pushing the phone real hard, is our collective
observation.
Interestingly enough, the 5.2-inch Max doesn’t seem to be up to the
task of doing marathon runs; we’re seeing about a day and a half of
doing the same stuff on a single charge.
Is this your GadgetMatch?
The short answer is yes. ASUS’ 5.5-inch ZenFone 3 Max is one of the
best all-around choices on the block, and the expected price hike should
be justified by the improvements outside and under the hood. The
version with 3GB of RAM and 32GB of storage is expected to retail at
around $260, after taxes. We’re told it will come with a price tag of
P10,995 when it
goes on sale in the Philippines in the second week of December. An amazing price for a phone of this caliber.
The smaller Max, currently priced at
$180 (P8,995 in
the Philippines), is a good phone, and you shouldn’t kick yourself for
not waiting long enough. Outside of ASUS and industry insiders who are
heavily moderated by non-disclosure agreements, who could’ve known that
something better (and more expensive) would eventually come out? But
it’s already coming to stores. Soon. Chuck it to experience, and move
on.
If you’ve already decided on the 2016 Max but haven’t bought one yet,
wait for the 5.5-inch version. You won’t regret it.
